We named the company after our two boys. In the interest of fairness; instead of naming the company after one son or the other, we decided to go with their collective nickname “the boys”. Whenever either their mother or I were away from them, we always checked in on them by saying “how are the boys doing?” or “what are the boys up to?”

We knew starting our own business was much more than a professional business endeavor. We wanted to express how personally committed we were to our clients and to the success of the business.

We brainstormed a few names but nothing resonated nor felt more like us as a family than “the boys.”

“The boys” feels right to us, it means something to us as a family, and it’s only fair I share this story with all our clients, as you feel like family too.

Thinking it through:

At first, we had concerns that the name may be received as gender-specific, but as time went by, and our clients started learning about us, people appreciated the name more after learning of the background.

With a name like ‘The Boys’, we knew we had to standout from the rest. Not just by the name or services we offered, but with more family values and how we accomplish the work.

We are steam based, meaning we will always try to use steam technology first before conventional detailing methods to accomplish the work. Water and environmental conservation are just some of our core operational principles.

Because the name represents our boys, we make sure the work represents them too. Our value principles are strong and unwavering…Honesty, Integrity, and Quality.

Honesty – We are upfront about everything we do. This is why we have all our prices listed on the website with a description of what you get and all the disclaimers that are involved. Not all detailing operations do this.

Integrity – If we say we are going to do something, we mean it. If we can’t, we will tell you upfront. We offer a 100% customer satisfaction guarantee to hold us accountable to everything we say we will do. Besides, we are mobile: you can pull up a seat and watch us work on your car just as it is described in the package you selected.

Quality – This is one aspect of the business that completes our core principles. From the products we use to the towels and tools, we research and test everything on our own vehicles before using them on yours. It doesn’t matter how long it takes to get the job done right, we will do everything to get it right, the first time, and the right way.

Our detailing package names:

As you go through our website and learn about us, you will notice that all the detailing packages end with the word ‘boy’ (e.g. basic boy, steam boy, foam boy, and the very popular shampoo boy). This was intentional from the start as we were designing the packages.

With our youngest boy being only 12 months old at the time, we were quickly reminded of how messy the cars can get, let alone the car seats. That’s when we introduced the “baby boy” package to the family. Specifically designed for busy parents like us who need more time with the little rascals than staying at home detailing and cleaning toddler seats.

Everywhere you go to get your car detailed, its always deluxe, luxury, gold, platinum packages etc. We wanted to go a different way, our way, and have a little bit of fun but yet tie into our name The Boys!

Each package ends with the word ‘boy’ but collectively, they complete the family and thus; as ‘the boys’ completed our small family, the packages complete the detailing family of service offerings.

Why mobile detailing?

Convenience

We live in a world where almost everything is done online and on the couch. Why not auto detailing? We will come to you, or pick up your ride. To us the ‘mobile’ aspect of our business is in two parts. Firstly we will come to you wherever you are at no extra cost (weather permitting). Secondly, we offer complementary valet services for all our clients (pick up and drop off). We are mobile because our clients don’t have to be. You can enjoy your daily activities without worrying about when you should pick up or drop off your car at the detail shop.

Mobile detailing in winter:

Obviously, we can’t always offer our mobile services throughout the year in Edmonton. We do have a shop to continue our work through the year. The valet service is available year round at no extra cost. For those with spacious and heated garages, our dry steam and rinseless wash system still gives you the option to have mobile detailing services provided at the comfort of your home for both interior and exterior services.

Thank you for taking the time to learn about us!

By

Abdul Fawaz

The Boys Mobile Detailing